Trudo Challenge | November 15th to 17th


They will spend 48 hours working on a fascinating cultural, social and community development of the beating heart of Strijp-S (part of the Brainport Eindhoven region).

Friday November 15th - Sunday November 17th

The challenge

The triangle at the heart of Strijp-S, the landmark area between the Klokgebouw, the Buildings of Anton & Gerard (the Philips brothers, founders of the company), the skatehall AREA51 and the apartment blocks in development has witnessed an impressive metamorphosis. From an old and abandoned industrial complex to a vibrant and hip 24/7 place to be, the hotspot of Eindhoven.

Here people live, work, play, meet up, dine, party and chill out. The triangle draws you in, is a focal point and attracts people from all over the world. However, the challenge is how to strengthen the unique identity of the area in the future and bring it to the next level. 

How can we make the triangle sustainable and future proof?

50 Dutch and international students in architecture, urban planning, social geography, design, creative industry and other innovators have joined the Trudo Challenge.

The jury

We proudly present the jury of the Trudo Challenge 2019:

  • Aukje Kuypers, managing director Kuijpers, Business woman of the year (2018) and Construction business woman 2019 (chairman of the jury)
  • Joost Ector, Managing partner Ector Hoogstad Architecten
  • Naomi Verstraeten, Program director Brainport International Program
  • Jos Roijmans, Program manager Spoorzone Municipality of Eindhoven
  • Katja Lucas, Senior projectmanager Design Works, Dutch Design Foundation
  • Fieke van den Beuken, Projectleader Strijp-S, Trudo

The jury criteria by which the students will be assessed are vision, originality en creativity, architectural and design value, process aspects (for realization of the vision, including stakeholder management), cooperation, presentation en visualization.

Are you one of those lucky bastards who join the challenge?

Please continue to read:

  • Registration starts at 13hrs on November 15th (at the Blue Colar Hotel). Upon registration we will inform you about the team that you are in.
  • Each team gets one USB-stick with the assignment and relevant data on Saturday morning
  • Follow and use #trudochallengeEHV on Instagram. We will post updates and you and your team are also requested to post updates about the progress you make with the assignment. The jury will also check in on this hashtag so make sure you regularly post some interesting pictures and information. Don’t worry about the other teams sneaky peaking; you can use their ideas for inspiration as well!